Why is eCommerce SEO vital for an online store? Before we start, here are a few statistics that make eCommerce SEO a vital part of conversion optimization. Let’s have a look… 7.5% of all traffic to eCommerce sites comes from search. (SEMrush) Of the billions of searches on a given
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Insights into eCommerce and Product Development: Strategies, Trends, and Best Practices
It’s no secret that the worldwide economy is in a bit of a down cycle. No one knows this better than eCommerce businesses, as sales growth slows, and prices are forced to drop. To stay afloat and generate healthy profits during these difficult times, eCommerce businesses must take several strategic
UI/UX web design and development is the process of designing a website so that it is easy to use and visually appealing. A website’s user interface or user experience (UI/UX) of a website refers to the graphics, layout, design, functionality, and performance. It is important for a website to be
Before we get started about reviews here are a few fantastic facts: Online reviews are the best way for potential clients or customers to know what you are about. If people are happy with the goods or services that you offer, then they will be sure to leave you a
This article is part of a series of articles from atmosol on eCommerce conversion optimization. This article focuses on optimizing the user journey. Today’s eCommerce users are pampered by the excellent user experience provided by leading retailers and will shop elsewhere if your site can’t compete at the same level.
The online shopping experience has been superb and incredible in the past decade. Now, buying things online is easy and reliable. Now established companies have to adapt and provide e-commerce services. And new e-commerce businesses are popping up left and right daily! If you want to learn more about e-commerce
Website heatmaps are a great tool to optimize conversion on your eCommerce store. These tools record and enable store owners to visualize user activity on the store. It creates a heatmap of where the user hovered, clicked, and stayed the most to help improve the User Interface and Experience (UI/UX).
Before we start with Website Speed Optimization 101… This article is part of a series of articles from atmosol on eCommerce conversion optimization focusing on website speed. Google gives it a high priority when deciding the website’s place in search results. Website speed has a significant impact on conversion, but
The Complete Guide To D2C (Direct-to-Consumer) eCommerce D2C, or Direct-To-Consumer, is a model where a company that manufactures products at its own facility also packages and sells them directly to the customer through its own channels, channels like an e-commerce store, social media handles, and physical stores. Sounds a lot
Headless & Composable As an eCommerce store operator, if you haven’t heard of, or considered headless as an option for your store, now might be a good time to do so. Headless, along with composable commerce, is promising to enable a flexible eCommerce ecosystem for modern commerce. Several factors make
We hear a lot of buzz about headless commerce, but what is it, and how can it help our business? Headless ecommerce is an approach to online retail that decouples the front end from the back end. Traditionally, eCommerce platforms are monolithic — they have one codebase that handles everything
November 10, 2021 If you are reading this article, I suspect you either have or are thinking of embarking on building a SaaS product. While there are no guarantees in entrepreneurship except for the thrill of being in it, I hope my experiences in this area accumulated over the last
Ecommerce tracking for Pay-Per-Click (PPC) Return on Investment (ROI) is crucial for assessing the effectiveness of your advertising campaigns and optimizing your marketing spending. To start, keep these three strategic goals in mind to measure your eCommerce KPIs + campaign success: Select your eCommerce KPIs, then track their corresponding metrics.
Before discussing ways to improve Average Order Value (AOV) and Customer Lifetime Value (CLV), let’s quickly look at these and why they are important to your e-commerce business. Average Order Value (AOV) As the name suggests, the average order value is the amount customers pay in a single checkout. It
2020 is a year that will go down in history as one of the worst for humankind, yet arguably the best ever for ecommerce business. While brick and mortar stores were struggling to remain open due to the pandemic, e-commerce sales soared to achieve astronomical growth due to the inherently