Top Ecommerce KPIs
Ecommerce Conversion Rate
Ecommerce Conversion Rate is the percentage of visits that resulted in an eCommerce transaction.
Customer Lifetime Value (CLV)
The estimated amount of total purchases a customer will make with your business over the lifetime they are with your brand.
Return on Investment (ROI)
This is your revenue from marketing divided by expenses including your cost of goods sold (COGS).
Return on Ad Spend (ROAS)
This your revenue generated from your marketing efforts divided by your marketing costs.
- While similar to standard eCommerce ROI metrics, it provides specific measurements for each individual marketing channel, such as:
- >Google AdWords
- Google Shoppings Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- and more…
- Remove friction through psychological design
- Up-sell and cross-sell to increase average order value
- Diminish cart abandonment so more prospects make it through to make the purchase
- Convert ad clicks into paying customers with seamlessuser experience (UX)
We’re trusted by local businesses, SMBs, and enterprise brands to build PPC campaigns that generate ongoing value.
We found the best way to maximize your marketing budget and advertising spend is to combine eCommerce KPI tracking through Google Analytics with a CRO optimization tool. For example, we use our proprietary web tracking software to generate UX insights through heat, click, and eye-tracking maps and record user sessions.
By combining our enhanced eCommerce tracking analysis with expert strategy, ad creative, and post-launch ongoing optimization, our system is transparent and accountable. Through ongoing tracking, measurement, and human insights research, we make your eCommerce campaigns rock solid.
To see how much we can multiply your investment, we offer a free consultation to find marketing wins based on your margins, best sellers, seasonality, target audience, and more.
Learn more about how to build a transparent ROI system for your eCommerce marketing, and get a complimentary Ecommerce Marketing Audit with one of our experts.