atmosol Resources and Articles

Insights into eCommerce and Product Development: Strategies, Trends, and Best Practices

As the world becomes increasingly digital, consumers expect a seamless shopping experience across all channels. Omnichannel is a retailing approach that integrates all touchpoints to provide customers with a fully immersive shopping experience. From mobile apps to social media, websites to physical stores, omnichannel allows customers to interact with brands

Introduction to the four-part series on eCommerce businesses. The eCommerce industry experienced a steady growth rate pre-pandemic. The industry then saw an unprecedented surge during the pandemic. The pandemic changed online shopping from an option to a necessity. Post-pandemic, eCommerce businesses are seeing a decline in sales. At the same

Introduction to SaaS Product Marketing Analysis In today’s competitive business landscape, understanding how to effectively market your Software as a Service (SaaS) product is crucial to your success. SaaS product marketing analysis helps businesses understand the strengths and weaknesses of their marketing strategies, allowing them to make informed decisions and

The best way to run an influencer marketing campaign involves several key steps, including defining your target audience, setting clear objectives, researching potential influencers, assessing their relevance and reach, and establishing a mutually beneficial partnership. Here’s an 11-step guide to help you effectively run an influencer marketing campaign: Define Your

Technology, social media, and shifting cultural standards have influenced the shopping patterns of millennials and members of Generation Z. Their purchasing habits differ significantly from those of preceding generations. In this blog, we will discuss the buying habits of Millennials and Gen Z, as well as the variables affecting their

How organizations are run has been completely transformed by software as a service (SaaS). Instead of relying on outdated desktop applications, businesses can now access the software through SaaS. It is crucial to consider the future of SaaS and how it will influence the software business as the world improves,