UI/UX in ecommerce web design and development

UI/UX web design and development is the process of designing a website so that it is easy to use and visually appealing. A website’s user interface or user experience (UI/UX) of a website refers to the graphics, layout, design, functionality, and performance. It is important for a website to be user-friendly because customers will spend more time on a website if it is easy to use. However, making a website look good and responsive is not the only concern – consider usability also. For example, if a search engine can easily index your website and find the information users seek, you’re doing well! A group of scientists from Northumbria University found that 46% of consumers in the study made their decisions regarding the credibility of websites based on visual appeal and aesthetics.

What is the difference between UI and UX?

User Interface (UI) and User Experience (UX) are two important aspects of web design. UI is the look and feel of a website, while UX deals with how users interact with it. UI is more concerned with the visual elements of a website – things like graphics, layout, colors, etc. UX, on the other hand, focuses on how well users understand and use the site’s features. It considers such factors as ease of navigation, finding what you’re looking for quickly, and ensuring information is presented understandably. Both are important, but they work differently to help users achieve their goals. UI helps people find what they’re looking for easily by providing clear visuals; meanwhile, UX ensures that information is easy to understand so that users can get the most out of it. These two elements create a user-friendly website that will help your business thrive.

Why is UI/UX important in eCommerce web design and development?

UI/UX (User Interface/User Experience) is important for two primary reasons in web design and development: first, it improves the user experience, and second, it increases conversion rates. By making your website more user-friendly and easier to navigate, you’ll likely attract more customers looking for a positive online shopping experience. Properly designing and implementing user flows will ensure that users can find what they’re looking for quickly and easily – boosting conversion rates even further! So, make sure to design and implement user interfaces and user experiences that are both elegant and effective, and you’ll be on your way to a successful eCommerce website design and development project.

Better user experience leads to increased conversion rates

Creating a good user experience is essential for ensuring high conversion rates. This is because it helps customers find what they are looking for much faster, leading to increased sales. In addition to making navigation easy and effective, creating appealing visuals can also help increase conversions by drawing users in. However, good user experience isn’t just about looks – it’s also important to keep things simple so that even novices can navigate your website easily. If all these elements are put together correctly, then you’re guaranteed success in increasing your eCommerce website’s conversion rate!

Enhances brand reputation

A well-designed and user-friendly website is one of the best ways to enhance your brand reputation. It helps customers feel like they are part of your company while making it easy to find what they’re looking for. Furthermore, a great website ensures that all relevant information is easily accessible and looks great on any device. It’s important to keep the overall look and feel consistent so that users have a positive experience from start to finish when visiting your site.

Increases loyalty and customer base

Customer satisfaction is key when it comes to building a successful website. By effectively communicating with your customers, you can increase loyalty and boost your customer base. Plus, if the experience on your site is great – from design to navigation – people are more likely to return often and recommend you to their friends. Ensuring all user inputs are easy to understand also helps keep visitors returning for more. It’s important to focus on design and usability to ensure your visitors have a great time while they’re here!

Trends for UI/UX in eCommerce web design and development in 2023

The focus on usability and user experience (UI/UX) in ecommerce web design and development will continue in 2023. This means that designers must focus on how users interact with the website. This includes designing for different devices, such as smartphones and tablets, as well as desktop browsers. Additionally, designers must consider how users search for information on the web. By doing so, they can create a website that is easy to use and efficient for customers.

Web-accessibility

Web accessibility is becoming a bigger trend in web design and development. In 2023, it will be more important than ever to make your website accessible to everyone. This means that products and pages should be easy to understand and use, no matter what your disability is. For customers with disabilities, making your website fully accessible will mean they don’t have to struggle with navigation or finding the information they are looking for. In turn, this will help you attract a wider range of customers – both disabled and non-disabled alike. So, if you’re not already taking web accessibility seriously, start now!

Inclusivity

Inclusivity is important in web design for several reasons. First, it’s a fundamental principle of human rights and social justice. All people deserve to be treated fairly and equally, regardless of their race, ethnicity, sexual orientation, or disability. Secondarily, inclusive web design leads to more satisfied customers, making the shopping experience more pleasant for everyone involved. Finally – and perhaps most importantly – inclusion boosts brand loyalty and SEO rankings because it sends a positive message about your company’s values and mission statement to potential consumers.

Advanced Personalization

Interactive tendencies are the trend that many ecommerce websites will rely on in 2023. Customization is the key to success in today’s digital world. People want information that truly reflects their interests. Make the design more customer-centric to succeed. This means designing each piece of content, images, and interactions with the individual user in mind. This way, customers will feel like they’re getting a personal experience rather than simply consuming information on a mass scale. Businesses must understand this concept to remain competitive in an ever-changing market landscape.

Geolocation & Browser-Based Content

When creating and publishing web content, it is important to consider how your users will interact with it. That is fundamental in UI/UX. For example, if you target browser-based content such as articles or blog posts, ensure the design is compatible with all browsers. In addition to designing for compatibility across browsers and devices, ensure that your website’s overall design aesthetics are visually appealing and engaging. This way, more people will be inclined to explore what you offer – leading to better conversion rates!

Minimalism

Minimalism is a design trend that’s currently in vogue. It’s a simple, sleek approach that uses minimal elements to create an effective and professional look. As e-commerce websites become more sophisticated, users seek user-friendly and easy-to-navigate designs. In addition, they want a design that can be customized according to their specific needs. By keeping the focus on making all elements easily accessible and stylish at the same time, minimalism achieves these goals quite effortlessly. This trend also incorporates the effective use of white space, which helps achieve an airy and spacious feel overall.

White Space

Regarding web design, white space has been and will be important. This refers to using empty areas of a page layout or graphic design for aesthetic purposes and not for functionality. White space can be used in various ways to create an airy, lightweight design – from using margins and padding as well as typography to creating spaces between elements on a page. By adopting a minimalistic approach, you can utilize white space better and achieve the desired effect. Keep your designs user-friendly by ensuring all elements are intuitively placed so customers don’t have too much trouble completing their purchases or navigating through your website. In doing so, you’ll ensure that users enjoy navigating your site and return repeatedly!

Color

Gradient and ombre colors are popular options for web design because they create a sense of rhythm and harmony. They also add personality to websites, making them more engaging and compelling to users.

Gradient colors work best when the background color transitions gradually from one color to another. This creates a smooth look that is easier on the eyes. Ombre colors work best when the main foreground or background color changes gradually but not abruptly. This allows the eye to flow smoothly between different colors without being jarred or confused.

Together, these effects can help make your website visually appealing and easy on the eyes. Use them wisely to achieve optimal results!

Chat Bots

Chatbots are quickly becoming one of the most popular methods for ecommerce businesses to interact with their customers. They allow businesses to create a more personal experience by automating customer service tasks. Chatbot interactions can be automated and scheduled to increase efficiency and decrease response time.

So, why is chatbot usage increasing among ecommerce websites? There are several reasons. First, they reduce the workload for human operators who can focus on higher-value activities such as product development or marketing campaigns instead. Second, chatbots provide a more engaging user interface that can help convert leads into customers faster than traditional forms of online interaction. Third, they offer exponentially growing data that business owners can use to improve their overall strategy and operations.

Smart Video

Video is a great way to connect with customers and build relationships. By using video content wisely, businesses can create a positive experience for the viewer and the business itself. Here are some tips on how to make your videos smart and engaging: 1. Make sure that your videos look good on all devices – desktop computers, laptops, tablets, smartphones, etc. 2. Use graphics and animation to draw the user in – it will help keep them interested in what you have to say. 3. Use clear navigation so viewers don’t get lost or frustrated while watching your video. Always provide links back to relevant pages on your website so viewers can learn more about what you’re selling or promoting easily! 4. Use video as an opportunity to teach your customers about products or services in a fun, informative way- this could lead to increased traffic into your store!

Dark Mode

In 2023, dark mode will be a UI/UX web design and development trend. The dark mode is becoming more and more popular on social media platforms. Meta, Twitter, Instagram, and Reddit all have dark modes. Here are some key reasons why:

– Dark mode is easier on the eyes. You can reduce eye strain and fatigue by making the background lighter than the text.

– Dark mode reduces screen glare in bright environments. Screen glare causes headaches and other symptoms when looking at screens for extended periods.

– Dark modes are less distracting than light modes. When it’s difficult to focus on a screen because it’s too bright or busy, using a darker color palette makes it easier to focus on what you’re reading or watching.

Augmented Reality

Augmented reality (AR) is a technology that overlays digital information on top of the physical world. It creates navigable 3D environments, interactive objects, and live video streams.

Shopify found that brands using AR saw retail conversion rates increase by around 250%, as customers are more likely to make purchase decisions when they can see the product in a realistic environment.

AR and VR can help retailers market their products beyond their normal customer base. Online communities devoted to particular genres, such as cooking or fashion, often use AR or VR extensively for product demonstrations.

As augmented reality becomes more mainstream, businesses worldwide will reap the benefits. Integrating it into your marketing strategy allows you to reach new potential buyers who would otherwise never consider your brand.

Conclusion

UI/UX is a critical element of web design and development, as it helps to create a user interface that is easy to use and visually appealing. By understanding and incorporating UI/UX into your design and development processes, you can create a functional and user-friendly website.

To learn more about the AI trend, read our blog here.

How do online reviews affect online businesses?

Before we get started about reviews here are a few fantastic facts:

Online reviews are the best way for potential clients or customers to know what you are about. If people are happy with the goods or services that you offer, then they will be sure to leave you a positive review. However, if they have a bad experience, then it is likely that they will leave you a bad review. This blog will look at how the online reviews that you receive can affect your online business.

  • 95% of all consumers check online reviews of businesses (2018 consumer review, BrightLocal)
  • 63% of customers read online reviews before visiting a local business (2018 internet survey, ReviewTrackers)
  • 66% of all consumers buy a product from a local business after they read the online reviews (2018 internet survey, ReviewTrackers)
  • 88.8% of consumers say that their trust in a brand decreases if it has negative reviews. (eMarketer, 2019)
online-review-statistics

Do online reviews affect a business? Why reviews are important for your eCommerce business.

Yes, online reviews can have a significant impact on a business. Reviews provide an impression to your potential customer of how your current customers feel about your product. Their likes and dislikes. When customers first get introduced to a product, most of them would like to understand what other customers have to say about your product before making a purchase.

Positive online reviews and testimonials confirm that the product your business is selling is actually good and meets the needs of an end-user.

Reviews position a product separate from those that are not genuine and or have less visibility. In simple terms, it is a filter for a customer to find whether what they are looking at is actually a good purchase or not.

Reviews are not only applicable to products. They also apply to services; the channel where the customer shares a review might change, but feedback is still of great value for every business looking to grow.

This factor has become so important that some companies have even started incentive programs for current customers to leave reviews as a way to get a conversion out of potential customers.

How to get online reviews for your eCommerce business.

Ask your customer to review your product (good or bad) at the end of a purchase.

About a week after a sale, follow up with an email thanking the customer for the purchase and asking if they would leave a review. Provide a link to make the review.

Look at your sales reports and reach out to the customers who have spent the most with you and request a testimonial.

Create an incentive program where customers get something for leaving a review.

Follow up with customers who leave great reviews thanking them.

What questions to ask in a review/testimonial request?

  1. Would you recommend this product/service? If so, why?
  2. What are the benefits of this product/service?
  3. How does this product help you fix your problem?
  4. Would you buy this product/service as a gift? If so, why?
  5. How do you feel about the quality of the product/service?

Building a community with reviews

Having a community vouch for your product(s) or services is the 24×7 sales strategy that keeps benefiting your business. The more people believe in your product, the more it will sell, thereby improving your total business revenue.

You can build customer loyalty by allowing people to use their own clicked photos of the products. You can then highlight their pictures on your website and social media. This will show your customers how the products look and be a great way to get people to buy your products.

You can also create a gallery of the best photos that are created by customers or by yourself as a customer. This is a great way to have people feel appreciated when they buy your product and share it with their friends.

Use reviews to increase conversions

Here are a few more interesting stats about Social Proof:

  • 79.9% of customers admit that their trust in a brand increases when the brand responds to negative reviews or comments. (eMarketer, 2019)
  • The trust of 93.7% of digital shoppers in a brand increases because of positive reviews. (eMarketer, 2019)
  • 93.4% of online shoppers rely on customer reviews when researching online retailers they are not familiar with. (Sabanoglu, 2020)
  • If a product has a higher star rating and a $2 price difference than the other product, most people will buy the expensive option with better ratings. (Kats, 2019)

Since the customer cannot touch or feel the product in real life, the conviction to buy the product decreases. When faced with such challenges, customers resort to image and text reviews of a product to understand the experiences of others who actually made a purchase.

Highlighting reviews on emails, websites, social media, and ads can assist in moving a user from consideration to the conversion step of a funnel.

Add reviews and social media feeds to your home page and/or emails. If the reviewer is a company, make sure to include the logo along with the face, name and title.

customer testimonial example

If you are an eCommerce business looking for a Digital Agency. Our team of experts would love to assist you with your requirements. Feel free to contact us.

Optimizing User Journey – eCommerce Conversion Optimization

This article is part of a series of articles from atmosol on eCommerce conversion optimization. This article focuses on optimizing the user journey. Today’s eCommerce users are pampered by the excellent user experience provided by leading retailers and will shop elsewhere if your site can’t compete at the same level. Let’s look at some user journey optimizations that can be considered to improve conversion.

Improve Product Discovery

Users find a product they are looking for in different ways depending on how and where they landed up on your site. Making sure they can find what they are looking for at each of these landing pages is crucial to reduce bounce rates and improve conversion. Let’s look at a few different ways users find products

Home page Merchandising

Images and products on the home page are what a user who lands on the home page sees first and hence is the best location to promote products that customers are most likely to buy if they are simply browsing and haven’t made up their mind about what to buy. Personalization of the home page can significantly improve click rates on these products since the customers see products that are to their taste. The home page can also be the right place to surface products that you want customers to see, like new product launches or more profitable products.

Merchandizing is hard to get right even in physical stores and is best optimized through A/B testing of different combinations to measure click-through and conversion.

SEO spelled out using scrabble tiles

Search and its role in eCommerce Conversion Optimization

If a user lands on the home page of a store looking for something specific, there’s a high chance they will use the search functionality to search for the product. If search is able to return results that customers are looking for and want to buy, it eases one step of the user’s journey on the website. While this seems easy enough and is supported by most platforms, there are some nuances that a store owner should be aware of

Catalog content

Any search tool is only as good as the content in your catalog since the search engine us essentially using the content to find and display products. Add different synonyms to your products catalog to display them when users search for the same product in using different words.

Spelling Errors

Many modern search engines are able to handle spelling errors, but if you are using one that doesn’t handle spelling errors, it helps to add common misspellings to your catalog. Whatever the method, stores should stive hard not to show the dreaded “No products found” message which almost always drives customers off the site.

Autocomplete

Autocomplete enables users to quickly search for products in your catalog and avoids spelling errors by prompting them the correct spelling. It also enables stores to surface content that might further refine a user’s search. For example, a user searching for “outdoor table” might see an option for “outdoor table with umbrella” and if that’s what the user really wanted, it guides the user to the right search results and eliminates undesired results.

Natural language processing

Another important aspect of a search engine to consider is its ability to understand natural language especially in searches like “Phone case” vs. “Phone with case” where understanding the conjunctions and language constructs becomes important to understand what the customer is looking for

Personalization

Personalization of search results is a relatively new concept that personalizes results based on a user’s previous interactions and popular searches. When implemented correctly, this gives the users a feeling of easy discovery.

Filters

While filters are not necessarily part of search, a good set of filters make up for deficiencies in search capability by enabling the user to further refine the search for the exact product manually. Displaying the right set of filters can sometimes be hard especially for stores selling multiple categories of products that require different sets of filters. Planning early for filters and having the right attributes in products for filters can make this task easier.

Direct Links

Users can also land up directly on a category page or a product page when clicking through from marketing links on the internet. When users land on a page this way, it’s important to make sure that your marketing links all lead to pages with relevant results and not to your home page or a generic page. For example, if a user is searching for “Green T-Shirt” and you land the user on a page with all T-shirts, there’s a high likelihood that the user will leave the page not wanting to sift through everything.

computer screen using photoshop

Improve Product Page

Product detail pages (or PDP in short) is another page that can make or break conversions. Once the customer has located a product, this is the page where the decision to add it to the cart is made. Following are few optimization guidelines

High Quality Images

Product images are the first things that customers look at when opening a product detail page. Having great images keeps the customer on the page and interact further with the page until a decision to add the product to cart is made. Having crisp, large product images and videos with the ability to zoom, pan, rotate, etc. is one of the best investments a store can make to increase conversion.

Technologies like Virtual Reality and Augmented Reality (AR/VR) can provide even better visualizations for higher value products to give the customers more confidence in what they are buying.

How Sales Copy helps in eCommerce Coversion Optimization

Well-written sales copy can evoke the right emotion and nudge the customer towards making the decision to add to cart. Best of brands create a brand voice ahead of time and create content using that voice to appeal to their ideal customer persona. Considering the tone and language of your content and how it represents your brand will enable you to appeal better to your target customers.

Complete Information

While the sale copy evokes the right emotions, product pages that lack enough information about the product often don’t convert well, especially for certain product categories. For example, furniture stores have to consistently display dimensions, weight, etc. in order for customers to make the right decision.

Call to Action

Having “Add to Cart” displayed prominently at eye level is known to increase conversion rate. Although a single button is ideal in terms of reducing clutter, some stores like Amazon have benefited from having another “Buy Now” option that speeds the checkout process. A/B testing can determine what works best for your store.

Psychological Triggers

Psychological research has identified several triggers that can nudge customers closer to wanting a product. Following are a few that have been used successfully by many eCommerce retailers​

Trust

Including things like social proof, customer reviews, secure and transaction badges can achieve increased trust. This has the effect of reducing friction by eliminating the question of trustworthiness from the customers’ mind and is especially important for brands that don’t have significant name recognition.

Urgency

Urgency is known to impact purchase decisions and can be triggered through limited time offers.

Scarcity

Scarcity refers to text like “Only 2 available” that signifies that a product might sell out if the customer doesn’t buy now

Improve Checkout

Making checkout as frictionless as possible while addressing any final concerns in the customers’ mind reduces abandoned carts where the customers decides not to buy after adding items to cart. Following are a few aspects to consider

person using phone to make payment on POS system

Payments

Payment issues cause a significant amount of cart abandonment because a customer is unable to make a payment.

Payment Methods

Enabling as many payment methods as possible will ensure that customers are able to pay using their method of choice. Following are some common payment methods that can be enabled on a site. When picking a payment gateway, stores should make sure they are able to support all or most of these methods

  1. Credit Cards/Debit Cards: The most preferred method to complete an online purchase.
  2. Prepaid Cards: An alternative for credit/debit cards.
  3. Bank Transfer: Although this method is not used much, it’s sometimes useful when the product value is higher.
  4. E-wallets: When platforms provide you with their own payment solutions (PayPal, Cash App, Google Pay, Apple Pay, Venmo etc.)
  5. Digital currencies: Cryptocurrencies are slowly being accepted on many platforms since they allow international payments with ease and reduced documentation.

Fraud Prevention

Fraud prevention sometimes clashes with ease of payment and makes payment harder and sometimes rejects payments that are not fraudulent. Stores must determine the right balance between fraud detection and ease of payment. Fraud detection services like that are used by a large amount of customers are able to use aggregated data from all the stores they serve to better detect fraud with minimal false positives. Stores should consider if such a service is right for them

Trust

Although we discussed trust on the product page, it is more important to display trust badges to assure the customer that payments made through the platform are safe at the checkout stage.

Return Policies

Customer friendly return policies that are prominently displayed further assures the customer that they can buy without the fear of being stuck with a product they don’t want. Free and easy returns cost your store money, but in almost all but the lowest value products, it’s usually a net positive. As in all the aspects of conversion optimization, stores can experiment with a few policies to see if there is an opportunity to reduce cost without affecting conversion.

Checkout our previous blog about heatmaps and how they impact conversion optimization.

Heatmaps 101 – eCommerce Conversion Rate Optimization

Website heatmaps are a great tool to optimize conversion on your eCommerce store. These tools record and enable store owners to visualize user activity on the store. It creates a heatmap of where the user hovered, clicked, and stayed the most to help improve the User Interface and Experience (UI/UX).

Heatmaps give deep insights into people’s behaviour on the site, helping eCommerce store owners discover why users aren’t adopting/purchasing their product, using call-to-action (CTA) buttons, or converting.

Benefits of using heatmaps on your eCommerce website:

Heatmaps are valuable tools for eCommerce websites as they offer actionable insights into user behavior, help optimize website layout and design, and ultimately contribute to improving user experience and increasing conversions.

What an eCommerce website owner can learn from heatmaps?

Heatmaps help understand how to improve design, user experience, and much more. Here are a few things that heatmaps can help you optimize on your eCommerce store:

  1. eCommerce Heatmaps help identify user pain points and friction during checkout and simplify steps to checkout or on opt-in forms.
  2. Detect user conversion issues due to the addition of fees like shipping/handling.
  3. Understand what images are clicked and what matters for users when they view a specific product page.
  4. Assist you to understand whether a specific CTA is getting clicked or if it’s not grabbing attention as expected.
  5. Find out what elements give the impression that they are clickable elements leading to rage clicks by users. Markedly, this process helps improve the user experience.
  6. Understand how website elements are portrayed on different devices and optimize them accordingly to improve website conversion rate.
  7. Find and fix links that have broken links and wrong re-directs. This strategy is very beneficial when you have lots of products and tons of interlinking for SEO purposes.
  8. Understanding important content and web page sections that otherwise are ignored.
  9. And finally, experiencing and understanding issues across devices (Improving User Experience)

How to use heatmaps for optimal performance?

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1. The click tracking heatmap:

  • Click tracking gives a visual representation of the average number of times a user clicks on each link/button on your site. If a button/link is not clicked as expected, it might be too far from the middle of the page which will reduce likelihood of user click.
  • If users are not clicking, stores can also experiment with different colors to better attract their attention.

2. The move tracking heatmap:

  • Mouse hover tracking heatmap helps in understanding mouse movements and identifying what catches users’ attention when they land on a website. This is also known as eye tracking as most users tend to keep the mouse where they are looking.
  • Comparatively, tracking eyeballs and mouse can help sites identify if important elements on the page like the “Add to Cart” or “Buy Now” button is in the right location on the page.

3. The scroll tracking heatmap

  • Use scroll tracking heatmap to understand the percentage of users that have viewed a portion of a webpage. The most important data to analyze with scroll tracking is what catches attention most of the time, where the users are waiting longer and make sure to improve that section or keep it as is depending on the performance.

Heatmap Tracking Examples

The heatmap tracking below shows where users clicked the most on one of our landing pages.

click heatmap example
This is a heatmap example from one of our landing pages (Above the fold) - Click Heatmap.

As seen in the screenshot above our form gets lots of clicks and the top 2 boxes are getting very less reasons helping us understand that our form fills are being done using autofill.

Next is the button at the bottom that scrolls to the next section of the website, this helps us understand that our UI is being conveyed well and end-users are finding it easy to use.

Furthermore, we have a few clicks on the left side content section. This helps us understand that users might be considering that text as clickable so we could potentially make changes to that section.

The below images shown is just Above the Fold (ATF) data from one of our landing pages. It conveys so much data that we can use and improve our website performance. 

scroll heatmap example
Heatmap Example: Screenshot of one of our landing pages (Above the fold) - Scroll Heatmap.

As per the scroll heatmap above it shows that 48.9% of our users on that specific landing page view 50% of our content. Are there any takeaways here? Of course!

For instance, we can make our page a little more compact so users could view more content on our landing page. Additionally, we should also analyze what content our users have missed and take a vote on whether we want to highlight that content by moving it higher on the page or not.

click heatmap example on contact form
The move Heatmap - Sample screenshot from one of our landing pages.

As shown in the image above the mouse movements are highlighted and areas where the mouse stopped (cursor stopped or a click happened) are highlighted areas.

On the bottom left of the image is the color scale of the heatmap from Blue to Red, Red being an extremely heated section of the page for this type of heatmap.

Best Heatmap analysis tools for your eCommerce website

1. Microsoft Clarity – Microsoft Clarity provides website usage statistics, session recordings, and heatmaps. Microsoft Clarity helps you understand how users interact with your website. Clarity Is Free Forever. Free Session Replay. Free Heatmaps.

2. Hotjar – Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs. Hotjar has three pricing plans: Basic, Plus, and Business. In addition, they also offer other plans for enterprises with requirements for scale in terms of session tracking.

3. Plerdy – Multifunctional tool that offers heatmaps, session recording, click tracking, and more to analyze user behaviour and improve site design.

4. Inspectlet – Let’s record videos of visitors as they use, click, move and scroll through the website. See every mouse movement, scroll, click, and keypress on your site. You don’t need to use traditional analytics anymore. You can know how your users are using your site in an instant.

5. CrazyEgg – Use CrazyEgg to see what’s hot and what’s not and know what your web visitors are doing with tools such as heatmaps, recordings, A/B testing & more.

Summary of eCommerce Heatmaps

A graphical representation of your user data will help in understanding how every element is being taken by the end-user and assist the web development team in making required changes to improve that experience.

For an eCommerce website, heatmaps are a vital component. The level of data they bring to the table in terms of understanding what products are being liked and clicked, what users find hard to click on and much more is important.

We believe that every website should implement this and analyze it at regular intervals to understand and improve its user experience.

If you are a business looking for a Website Speed Optimization partner, feel free to contact us