Premier H20: a Watts Brand

Premier h20 - person filling water glass from filtered tap

Premier H20: a Watts Brand


Design & Development
Digital Marketing




Watts Premier is a national leader in water filtration, reverse osmosis kits, filters, and parts, and is a division of Watts Water Technologies, a global provider of plumbing, heating, and water quality solutions for residential, industrial, municipal, and commercial settings


Watts Premier wanted to refresh the design of their existing site on Shopify, but more importantly needed help attracting and converting more customers online.


  • Attract more customers through digital marketing
  • Convert more customers with better design and navigation


atmosol redesigned the site for a better user experience by adding the right navigation tools that allowed customers to locate not only the products but the technical support necessary to support the products.

atmosol researched the market and executed Watts Premier’s digital marketing campaign on several channels. Using advanced analytics, we measured and optimized the campaign to achieve significant ROI


66% more site conversions

15% reduction in bounce rate

40% reduction in cost per click

47.6 X ROI on Black Friday and Cyber Monday