Client Showcase – Watts Premier

Watts Premier

Client Showcase
View Details


  • Strategy

    B2C eCommerce Sales Channel growth

  • Proprietary Tools

    atmosol's CRO tool - BIRD - to track more than 128,000 unique site sessions.

  • eCommerce Platform

    Shopify Plus

  • Black Friday ROI

    During the '17 Black Friday & Cyber Monday holidays, Watts Premier saw a 47.6x ROI on every $1 spent on paid ads.

  • Bounce Rate Decrease

    Watts Premier saw a 10-15% decrease in bounce rate, keeping traffic on the site longer.

Project Story

Watts Premier

Watts Premier: National Leader in Water Filtration Systems



  • Founded in 1989, Watts Premier is a national leader in water filtration, reverse osmosis kits, filters, and parts.
  • Strong presence in the western and southeastern United States
  • Division of Watts Water Technologies, Inc.


Why Shopify Plus?

  • Simple product management
  • Easy-to-use store admin panel
  • Powerful site apps and integrations
  • Scaleable SaaS platform for future growth


Strategic Needs:

  • Theme and store customizations to meet business needs
  • Digital marketing services to drive qualified, targeted traffic to the site



atmosol helped Watts Premier make site tweaks and customizations after they applied a new theme for their online store, PremierH2O.com. The company also trusted atmosol’s trained and certified Shopify developers to ensure that required apps and integrations functioned properly during and after the update. A major focus of the theme customization and development work was the site’s robust mega-menu used to categorize products which required adjustment and testing after the new theme was installed. Tracie Benefiel, who oversees all eCommerce Operations & Marketing at Watts Premier commented that “[my] favorite part of the new site is the professional look and feel. Adding the additional features and integrating great navigation tools allowed our customers to be able to really locate not only the sales products but the technical support necessary to support the products we sell.”

After rolling out the brand new site, Watts Premier turned to atmosol’s digital marketing and conversion rate optimization team to drive qualified, targeted traffic to the site. atmosol helped design and deploy a  customized competitive keyword rankings strategy coupled with applying current best-practices in search engine optimization (SEO). The company also used PPC ads across different platforms to work hand-in-hand with the email marketing and strategic retargeting campaigns used to expand into previously untapped markets. Finally, Watts Premier utilized BIRD – atmosol’s proprietary tool – to learn valuable customer UX & site performance data that helped drive up the store’s conversion rate and increased the ROI of the different marketing initiatives.

Watts Premier trusts atmosol to provide transparent, effective, and conversion-focused services to achieve their eCommerce goals. We are not your average run-of-the-mill digital agency or dev shop. We are your partner in long-term eCommerce success.



Additional Screenshots

  • Watts Premier - Screenshot
  • Watts Premier - Screenshot



"The team is great to work with! Each member I have encountered has been professional, courteous, and I have always received proficient service from them. I have the utmost respect for the team and company as it is a give and take relationship. When I asked for a meeting or updates, they were quick to respond, whether it was a simple 'Here is the answer' or 'I will have you the information tomorrow morning.' I never had to pull teeth to get responses. Our site looks awesome and I could not have asked for more from them." - Tracie Benefiel

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