~750 concurrent users
30% increase in mobile usage
15% increase in page views
14% increase in annual revenue
Operating Costs down 20%
Create a superpowered online shopping experience with personalized marketing segments
Jazzercise is a well-known brand in exercise and apparel. Featuring high-intensity dance and workout fusion, they are a revolutionary fitness movement 45 years in the making.
After branching into eCommerce with Amazon Webstores, Jazzercise had the essential functions of an online store. However, a curveball was coming their way: Amazon Webstores announced that they were closing their service in 2016.
Jeff Uyemura, Digital Manager at Jazzercise, had to evaluate eCommerce platforms to see which would fit his current needs and future plans. He turned to atmosol to consult on which eCommerce platforms had the best functionality to achieve his goals.
After careful consideration, Jeff chose Magento Commerce (formerly Magento Enterprise) since Magento has highly customizable design and development, multi-site solutions, and robust marketing capabilities. Jeff reflected on the main reasons for his decision,
“We were looking for a platform that allowed us to target key customer segments more effectively and offer unique content and price points. Magento fit the bill perfectly.”
Previously, one of the main challenges for their eCommerce strategy was tailoring storeviews to match different visitor segments. While on Amazon Webstores, Jazzercise had to manage 4 separate websites for different devices and users. With Magento, there was a clear solution. All 4 sites could be managed as a single, global website.
After Jazzercise replatformed from Amazon Webstores to Magento Commerce 2.0, Jeff was ready to have atmosol build a custom solution for different consumers. His strategy involved personalizing the user experience with tailored design, products, prices, and promotions for each group segment.
Leveraging the in-house team of certified Magento developers, Jeff asked atmosol to develop a solution where storeviews could be created and assigned to different segments from Magento’s admin panel. The B2C storefront would display for customers and guests. Jazzercise employees, franchisees, or instructors would see the B2B storefront.
Each customer group had deeper customization beyond the storeview, including custom-built catalogs with unique structure and categories. The pageview design and menu appear differently depending on whether the visitor was part of the B2C or B2B segment. Additionally, the page content would populate with dynamic products, prices, sales, and promotions to provide a highly personalized user experience.
“We have been partnered with atmosol for many years mainly due to the level of expertise of their development team. They have helped us on the Amazon Webstore platform and now on Magento Enterprise and have always provided a top-notch level of service. They have grown to be part of our extended team and are very familiar with our business needs. One of the things I really appreciate in working with them is the accessibility to work directly with their developers, when needed, to ensure things do not get lost in translation. There is also a comfort level knowing that they are located here in the USA so there is not a language barrier or huge time difference to contend with. I have always been extremely happy with the quality of work and the relationship our companies have.” - Jeff Uyemura, Jazzercise, 2018