Down to Earth
Highlights
-
Strategy
Drive online traffic to physical storefront
-
Retail Locations
6 stores located on the Hawaiian Islands
-
Channels
Search & Social PPC Ad Campaigns across multiple channels
-
PPC Impressions
Generated over 2,000,000+ impressions
-
Custom Reporting
Transparent eCommerce tracking for custom KPIs
Project Story
Down to Earth Organic & Natural
Voted Hawaii’s Best Health Food Store 12 years in a row
Background
- Serving the people of Hawaii for more than 40 years
- Offers health-conscious Organic and Natural products
- In addition to Natural Foods Stores, Down to Earth offers cooking classes, community outreach events, nutrition seminars, healthy recipes, and more!
Strategic Needs
- Get in front of the right people, at the right time, in the right place, the right way via PPC ads
- Compete with large grocery and big box stores in the organic and natural products space
- Drive qualified online traffic through the conversion funnel, ending at a physical store
Solutions
For more than 3 years, Down to Earth has trusted atmosol as their partner in online success for both digital marketing and website development projects.
Featuring a gorgeous website, DowntoEarth.org has a wealth of information relating to healthy living, organic and natural foods, recipes, and products. With such high quality content, atmosol built a strategic funnel that amplified online traffic, then compelled web users to physically visit Down to Earth’s grocery stores.
Using laser-focused targeting on several different Pay-Per-Click (PPC) platforms, atmosol drove qualified traffic to the site and encouraged visitors to find the Down to Earth location closest to them to find what they were looking for. Campaigns were aimed to directly compete with large grocery and big box stores, while also growing Down to Earth’s brand and online image.
The different PPC platforms allowed Down to Earth to control costs, ad locations, audience, and reliably predict Return On Investment (ROI). Down to Earth was able to track campaigns with atmosol’s custom-built Performance Reports with Key Performance Indicators (KPIs) that derived offline conversion values and Return On Investment (ROI) from several different digital marketing channels.
atmosol ultimately helped Down to Earth achieve their goals by offering the utmost transparency for effective, conversion-focused services.
We are much more than your average run-of-the-mill “dev shop” or digital agency. We are your partner in long-term eCommerce success.
Additional Screenshots
Testimonial
“What we enjoy most about working with atmosol has got to be their team, especially [their] Digital Marketing Manager. He is a very patient and flexible person to work with [and] has seen us through a few major changes in our online strategies. His sense of ownership and accountability for all of atmosol's work with us is admirable. We also appreciate the way he simplifies large amounts of data, making it easy for us to zero in on the metrics that matter. [His] recommendations are always well researched and he is always ready to answer any questions we have. If there's one thing we can recommend about atmosol, it would definitely be the dedicated team we've worked with. Thank you for your help and service over these past few years.” - Down to Earth (2018)
