User Interface (UI) Design and User Experience (UX) Strategy are commonly misunderstood.
Most people think of designing and developing digital products in tandem. The reality is, it’s much more comprehensive.
At atmosol, UX strategy is a philosophy that guides every step of the research, design, and development phases. This is done from the start, before design or development, to remove faulty assumptions in the decision-making process. By asking relevant users for input, the UX process attempts to validate both problems and solutions. Based on testing and feedback, we learn what does or doesn’t resonate with your target audience.
The UI/UX of your eCommerce store is both an art and a science. Artistically, we aim to create a pleasant visual environment with a fluid, reassuring design. We iterate on page format and key design elements until significant results are verified by targeted end users. Strategically, we align your overall business goals with validated, actionable insights derived from user testing sessions, open card sorting, surveys, interviews, personas, user stories, analytics and more.
eCommerce UI/UX is especially challenging. Users are expected to trust your website with sensitive account and payment information. If the look and feel of your website fails to meet user expectations, the chances of conversion plummet. Consistent look, feel, and branding across all touch points is the new modern standard. Without it, customers mentally devalue your brand’s trustworthiness and don’t feel comfortable sharing payment information at checkout. However, a successful alignment of page design, flow, format, and functionality across different devices is critical to conversion and re-engagement. You want to make the customer journey as smooth and simple as possible be frictionless and give a positive impression on the overall user experience.
Our Marketing and Design team guides you toward the best UI/UX strategy based on your business goals, short- and long-term objectives, branding guidelines, user feedback, market opportunity, target audience, and more.
Post-launch, we use proprietary tools such as BIRD for video recordings of user sessions on your website, as well as click and heat maps. In addition to ongoing research methods, we holistically optimize your UI/UX to drive conversions on your eCommerce website.