Search Engine Optimization (SEO) refers to the practice of optimizing one’s website to improve both quality and quantity of traffic through organic search engine results. The Search Engine Results page (SERP’s) has a finite number of top-page listings and the goal of any SEO strategy is to make sure that’s where you are found.
Let’s look at what makes Search Engine Optimization (SEO) different than Search Engine Management (SEM) in eCommerce:
Google and other search engines are always making adjustments to their complex algorithms in order to provide users with the most relevant content based on their search. A solid SEO strategy will ensure that your organic rankings will continue to provide quality traffic to the site.
With our expertise, deep knowledge of the most up-to-date best practices, and our transparent SEO reporting dashboard, all you need to do is sit back and watch your rankings on the rise!