What is Google Shopping?
Grow your business with Google Shopping, formerly known as Google Product Listing Ads (PLA).
Shopping campaigns are the best way to expose your physical and digital products to consumers who are actively looking for them. Shopping ads show quality photos of your product, product title, and brand. Whether you’re a manufacturer, brick and mortar shop, or eCommerce retailer, these smart ads appear where they’re most relevant. Targeted and local ads appear on desktops, mobile phones, and tablets to shoppers across the world.
Our Google Shopping management services focus on improving ROI with powerful, transparent reporting, mindful product segmentation, continuous optimization, and ongoing client support.
We start by taking a deep dive into your business and marketing goals. This involves researching your industry, including the competitive landscape, and gaining an understanding your product catalog before launching your Shopping campaign. In Google Ads (formerly AdWords), we conduct a “Shopping Feed” analysis, to make sure your product feed is properly synced and formatted to the Merchant Center. Once your feed optimization is complete, and all products get approved for long-term success, we move forward to build your campaigns.
Our expert team looks prudently for products to promote that generate the highest margins. We search for new opportunities to grow your campaign, being mindful of ad spend budgets. Experience the added benefits of eCommerce conversion tracking and remarketing, set up by professionals. We treat your ad strategy and execution with a unique, creative twist that only eCommerce specialists can deliver. All actions are data-informed with transparent reporting and scheduled review calls from our expert account managers.