LinkedIn is a powerful social media platform designed specifically for the professional and business communities. On LinkedIn, users connect and network with others based on their career experience, work skills and related interests. Due to it’s focus on connecting individuals with businesses, LinkedIn really stands out as a B2B social media platform, whereas something like Facebook or Instagram are much more relevant to a B2C advertiser.
Advertising on LinkedIn, especially for products and services with a B2B focus, is a powerful way to get in front of the right person, in the right place. Whether it’s targeting individuals with specific titles or targeting those only in certain industries, LinkedIn ads can do it all and more! atmosol has helped retailers advertise evertything from sheet metal to wine corks on LinkedIn.