Whether it’s consulting on content for your product detail page, or discussing ad copy for your new AdWords Search ads, content really is king. Beginning (and staying) with the end user in mind, well-crafted content can be the difference between you and 100 other businesses just like you, ultimately leading to you getting that new client.
If it’s content like optimized SEO meta data and ad copy that get customers to your website, then it’s the content on your site (blogs, product detail pages, etc) that keep them there, and ultimately lead to conversion. Our focus on the conversion funnel and start-to-finish eCommerce journey as part of the content creation process will help you stand apart, show your relevance, and earn you the trust and loyalty your customers have to give.
Each page of your website should have (at a minimum) between 350-500 words of unique, keyword-specific content
Ad content quality is one of the largest factors considered when Google calculates Ad Quality Score
Content found in your meta descriptions & title tags are typically the first piece of content your visitors will ever see