atmosol

CLIENT

Watts Premier

PROJECT

Design + Digital Marketing

INDUSTRY

Manufacturing

BACKGROUND

Watts Premier is a national leader in water filtration, reverse osmosis kits, filters, and parts, and is a division of Watts Water Technologies, a global provider of plumbing, heating, and water quality solutions for residential, industrial, municipal, and commercial settings

BRIEF

Watts Premier wanted to refresh the design of their existing site on shopify, but more importantly needed help attracting and converting more customers online.

GOALS

  • Attract more customers through digital marketing
  • Convert more customers with better design and navigation

CHALLENGE

Watts premier wanted to achieve the best possible ROI from digital marketing and improved conversions.

SITE REDESIGN

atmosol redesigned the site for a better user experience by adding the right navigation tools that allowed customers to locate not only the products but the technical support necessary to support the products

DIGITAL MARKETING

atmosol researched the market and executed Watts Premier’s digital marketing campaign on several channels. Using advanced analytics, we measured and optimized the campaign to achieve significant ROI

Outcomes Achieved

66% more site conversions
15% reduction in bounce rate
40% reduction in cost per click
47.6 X ROI on Black Friday and Cyber Monday

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