CLIENT

Tortuga Rum Cakes

PROJECT

Platform Migration + Custom Reports

INDUSTRY

Food & Beverage

BACKGROUND

Tortuga Caribbean Rum Cakes are the #1 export of the Cayman Islands. Tortuga products are sold across airports, travel retail markets, specialty food departments and gourmet stores throughout the Caribbean and North America, in onboard gift shops of nearly 100 cruise ships and shipped to 70 countries around the world

BRIEF

Tortuga Rum Cakes had to move out of Magento 1.0 due to Adobe announcing end of support for the version and was looking for options that involved less development support

GOALS

Ability for marketing team to make edits to the website without development support
A managed platform that didn’t require infrastructure maintenance

CHALLENGE

Tortuga wanted to avoid infrastructure maintenance while still maintaining the advanced integrations and reporting that Magento provided

PLATFORM SELECTION

Considering all the needs of Tortuga, we settled on BigCommerce as the closest platform knowing some custom plugins will be required to support advanced integrations and reporting

ADVANCED INTEGRATION AND REPORTING

Tortuga chose to use atmosol’s proprietary cross-platform framework to easily build integrations with BigCommerce to support their reporting and integration needs

Outcomes Achieved

Marketing team is easily able to make changes

Infrastructure maintenance costs have reduced significantly

User journey was improved to increase conversion rates

atmosol is very responsive and knowledgeable about the different platforms. Their expertise has allowed us to make the best decision in keeping up with the Industry standards and best practices for an optimized eCommerce platform. Our previous agency was not able to offer advice and recommendations on how to improve our eCommerce platform