Tortuga Rum Cakes
SERVICES:
Magento to BigCommerce Migration
Custom Reports
INDUSTRY:
Food
BACKGROUND
The Tortuga brand is well-known among the more than 20 million Caribbean tourists and cruise ship passengers who visit each year. Tortuga Caribbean Rum Cakes are the Cayman Islands’ most popular export.
Tortuga products are available in airports, travel retail markets, specialty food departments, and gourmet stores throughout the Caribbean and North America, as well as onboard gift shops on nearly 100 cruise ships and are shipped to 70 countries worldwide.
BRIEF
Due to the end of life support for Magento 1, Tortuga was looking for consultation on the best platform for ease of use and customer experience. They ultimately chose to move to BigCommerce from Magento 1.
GOALS
- The ability for marketing team to make edits to the website without development support
- A managed platform that didn’t require infrastructure maintenance
CHALLENGES
Tortuga wanted to avoid infrastructure maintenance while still maintaining the advanced integrations and reporting that Magento provided
Solution
PLATFORM SELECTION
Considering all the needs of Tortuga, we settled on BigCommerce as the closest platform knowing some custom plugins will be required to support advanced integrations and reporting
ADVANCED INTEGRATION AND REPORTING
Tortuga chose to use atmosol’s proprietary cross-platform framework to easily build integrations with BigCommerce to support their reporting and integration needs
Outcome
The marketing team was easily able to make changes
Infrastructure maintenance costs reduced significantly
The user journey was improved which increased conversion rates
Ready to talk?
Do you have a project or online store you’d like to collaborate on? Drop us a line!