CLIENT

Fairmont Accor Hotels

PROJECT

Email Marketing & Content

INDUSTRY

Cookware & Small Appliances

BACKGROUND

Fairmont Store is the hotel chain’s amenities eCommerce store enabling customers who enjoy the chains luxurious amenities to bring it home

BRIEF

Fairmont was looking for expertise in optimizing email campaigns with better content and better list hygiene to reduce bounce rates and improve click through and conversion

GOALS

Reduce bounce rate
Increase open rates and conversion

CHALLENGE

Creating compelling content that increases open rates and click through rates is always challenging, especially given the implosion of email marketing and the number of emails one receives