CLIENT

Down To Earth

PROJECT

Digital Marketing

INDUSTRY

Grocery Retail

BACKGROUND

Down to Earth is an organic grocery chain in Hawaii voted the best health food store for 12 years in a row. In addition to natural foods, Down to Earth offers cooking classes, community outreach events, nutrition seminars, healthy recipes, and more

BRIEF

Down to Earth desired to use digital marketing to direct more traffic to their physical stores and compete better with larger stores in the organic and natural products space

GOALS

Increase visits to physical stores with a measurable ROI

CHALLENGE

Deriving actual measurable ROI in the physical store from online marketing required some complex reporting using specific KPIs across multiple channels

atmosol Solution

atmosol ran a PPC campaign across multiple channels with store finder as the main call to action. We built a custom report dashboard based on KPIs that correlate ad spend by channel to in-store footfall. Through this process, over time we were able to measure and optimize campaign across channels and mediums

Outcomes Achieved

Down To Earth achieved incremental footfall based on over 2,000,000 impressions that were generated

Down To Earth now has an optimizable process that can be changed based on consumer behavior over the long term

What we enjoy most about working with atmosol has got to be their team, especially [their] Digital Marketing Manager. He is a very patient and flexible person to work with [and] has seen us through a few major changes in our online strategies. His sense of ownership and accountability for all of atmosol's work with us is admirable. We also appreciate the way he simplifies large amounts of data, making it easy for us to zero in on the metrics that matter. [His] recommendations are always well researched and he is always ready to answer any questions we have. If there's one thing we can recommend about atmosol, it would definitely be the dedicated team we've worked with. Thank you for your help and service over these past few years.