Top 3 Goals for Your Mobile Strategy
Crafting a modern, mobile strategy
Mobile commerce is one of the fastest-growing eCommerce sales channels, and it’s showing no signs of slowing down.
According to Nielsen, mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s.
But just how important is it to consumers? According to MoPowered, 30% of mobile shoppers will abandon a transaction if the experience is not optimized for online shopping.
If you’re not paying attention to mobile right now, then you’re already missing out. Mobile shopping is here to stay.
This is how your customers are already researching and purchasing online. They expect a seamless mobile online shopping experience on your site, simplified design, and easy-to-use navigation, all on a smaller screen. So what should your mobile solution be?
Top 3 Mobile eCommerce Strategy Goals:
1. Seamlessly optimized and responsive design that’s compatible with the most popular mobile and tablet devices. There has to be consideration given to the devices themselves, the operating systems, the screen sizes, etc. More importantly, consideration must be given to the layout of your eCommerce site in both landscape and portrait modes, as users tend to flip between the two for ease of use and navigation. Utilizing HTML5 and responsive design is one way to accomplish this. atmosol’s talented team of web designers are experts at this, ensuring that your site is rendered beautifully on every mobile device and desktop browser.
2. Captivate and engage your audience via your mobile commerce strategy. Provide your consumers with ongoing coupons and promotions on your mobile site. In-store coupons, QR tags linking to discount offers, scheduled promotions, rewards and loyalty programs are all crucial to keeping them engaged and coming back for more!
3. Comfort your audience with the safety and security promise by ensuring your mobile checkout process utilizes best-in-class encrypted and SSL-based checkout and payment gateway. Consumers want to be “plugged in” whenever they can, and there are free, unsecured internet access points offered almost everywhere you go now. While their internet connection may not be fully secured, ensuring that your checkout pipeline is mobile optimized and secure will reduce cart abandonment, speed up the checkout process, and reduce a potential hacker from scraping any confidential information.
These are just a few features you should be aware of while creating a mobile eCommerce strategy. With the advent of new coding languages and standards coupled with increasingly innovative smartphone features, there is an infinite and untapped potential your online shopping experience has to offer your consumers. No matter how small or large of a retailer you are, your consumers either will be or are expecting a mobile experience from your website. Going mobile is now just as important as going online!
Our mobile eCommerce solutions are compatible with nearly all devices and web browsers, making them look and function great across all of the channels that your customers are using.
Need help? Contact Us today!