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Optimize Your Marketing Spend Micro-Target, Nurture, and Convert Ideal Customers

Digital Marketing Is More Than Advertising

Reach the perfect audience at the perfect time with the perfect message on the perfect channel
This might mean
Defining your ideal customer profile and narrowing it down to match your budget
Analyzing your competition and channels to optimize the niche and value proposition
Micro-Targeting customer segments with messaging that resonates
Understanding each segment’s buying journey from desire to purchase
Building an omni-channel strategy based on customer preferences
Modifying the message and channel based on the customer’s buying journey
Guiding each customer segment to the right product or category
Connecting marketing analysis to conversion analysis and technology features to build the full picture and optimize marketing
Feeding back Lifetime Value and Acquisition cost to further refine target audience

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