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Technology, social media, and shifting cultural standards have influenced the purchasing patterns of millennials and members of Generation Z. Their purchasing habits differ significantly from those of preceding generations. The buying habits of Millennials and Gen Z, as well as the variables affecting their purchasing choices, will be discussed in this blog. Buying Power We …
Navigating The Generational Shift in Online Shopping Read More »
What is an eCommerce Call to Action? eCommerce call to action is a button to generate an action. In simple terms, it is a button on a webpage, banner or content that allows users to complete specific actions whether it be initiating a checkout process to complete a purchase, start filling a lead form etc. …
Call to Actions 101 – eCommerce Conversion Rate Optimization Read More »
Why is eCommerce SEO vital for an online store? Before we start, here are a few statistics that make eCommerce SEO a vital part of conversion optimization. Let’s have a look… 37.5% of all traffic to eCommerce sites comes from search. (SEMrush) Of the billions of searches on a given day, 15% of daily searches …
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Before we get started about reviews here are a few fantastic facts: Online reviews are the best way for potential clients or customers to know what you are about. If people are happy with the goods or services that you offer, then they will be sure to leave you a positive review. However, if they …
Website heatmaps are a great tool to optimize conversion on your eCommerce store. These tools record and enable store owners to visualize user activity on the store . It creates a heatmap of where the user hovered, clicked, and stayed the most to help improve the User Interface and Experience (UI/UX).Heatmaps give deep insights into …
Heatmaps 101 – eCommerce Conversion Rate Optimization Read More »
In today’s world, everything is found on the web. From Walmart coupons to the new iPhone, you can find anything you will ever need; Online! To sell your wares online, you need an E-commerce store and the best eCommerce agency. Well, how do you choose the right company for your venture? What are your Goals? …
Google Shopping, formerly Google Product Listing Ads (PLA), and Google Ads (previously Google AdWords) search and display ads are both excellent ways to draw more traffic and conversions to your site. Clients often ask us about the similarities and differences between the Google Shopping vs Google Ads, as well as which one we would recommend …
What are some of the biggest time-wasters in your daily routine? Chances are, it’s the little things. When small inefficiencies build up, they eventually eat away at your productivity, and ultimately, your bottom-line.Unlike B2C customers, B2B clients tend to be more business-minded and take additional marketing effort to win over. Still, that doesn’t mean they …
3 ways magentos b2b module blends efficiency with UX Read More »