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Digital Marketing

Navigating The Generational Shift in Online Shopping

Technology, social media, and shifting cultural standards have influenced the purchasing patterns of millennials and members of Generation Z. Their purchasing habits differ significantly from those of preceding generations. The buying habits of Millennials and Gen Z, as well as the variables affecting their purchasing choices, will be discussed in this blog. Buying Power We …

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Call to Actions 101 – eCommerce Conversion Rate Optimization

What is an eCommerce Call to Action? eCommerce call to action is a button to generate an action. In simple terms, it is a button on a webpage, banner or content that allows users to complete specific actions whether it be initiating a checkout process to complete a purchase, start filling a lead form etc. …

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eCommerce SEO 101 – Conversion Rate Optimization

Why is eCommerce SEO vital for an online store? Before we start, here are a few statistics that make eCommerce SEO a vital part of conversion optimization. Let’s have a look… 37.5% of all traffic to eCommerce sites comes from search. (SEMrush) Of the billions of searches on a given day, 15% of daily searches …

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Heatmaps 101 – eCommerce Conversion Rate Optimization

Website heatmaps are a great tool to optimize conversion on your eCommerce store. These tools record and enable store owners to visualize user activity on the store . It creates a heatmap of where the user hovered, clicked, and stayed the most to help improve the User Interface and Experience (UI/UX).Heatmaps give deep insights into …

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3 ways magentos b2b module blends efficiency with UX

What are some of the biggest time-wasters in your daily routine? Chances are, it’s the little things. When small inefficiencies build up, they eventually eat away at your productivity, and ultimately, your bottom-line.Unlike B2C customers, B2B clients tend to be more business-minded and take additional marketing effort to win over. Still, that doesn’t mean they …

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