atmosol

Conversion Optimization

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UI/UX in ecommerce web design and development

UI/UX web design and development is the process of designing a website so that it is easy to use and visually appealing. The user interface or user experience (UI/UX) of a website refers to the graphics, layout, design, functionality, and performance of the website. It is important for a website to be user-friendly because customers …

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user journey - conversion rate optimization

Optimizing User Journey – eCommerce Conversion Optimization

This article is part of a series of articles from atmosol on eCommerce conversion optimization. This article focuses on optimizing the user journey. Today’s eCommerce users are pampered by the excellent user experience provided by leading retailers and will shop elsewhere if your site can’t compete at the same level. Let’s look at some user …

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Heatmaps 101 – eCommerce Conversion Rate Optimization

Website heatmaps are a great tool to optimize conversion on your eCommerce store. These tools record and enable store owners to visualize user activity on the store . It creates a heatmap of where the user hovered, clicked, and stayed the most to help improve the User Interface and Experience (UI/UX).Heatmaps give deep insights into …

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Website Speed Optimization 101 - eCommerce Conversion Optimization

Website Speed Optimization 101 – eCommerce Conversion Optimization

Before we start with Website Speed Optimization 101… This article is part of a series of articles from atmosol on eCommerce conversion optimization focusing on website speed.  Google gives it a high priority when deciding the website’s place in search results. It’s also known to have a significant impact on conversion, but don’t take just our …

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