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What is an eCommerce Call to Action? eCommerce call to action is a button to generate an action. In simple terms, it is a button on a webpage, banner or content that allows users to complete specific actions whether it be initiating a checkout process to complete a purchase, start filling a lead form etc. …
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Why is eCommerce SEO vital for an online store? Before we start, here are a few statistics that make eCommerce SEO a vital part of conversion optimization. Let’s have a look… 37.5% of all traffic to eCommerce sites comes from search. (SEMrush) Of the billions of searches on a given day, 15% of daily searches …
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UI/UX web design and development is the process of designing a website so that it is easy to use and visually appealing. The user interface or user experience (UI/UX) of a website refers to the graphics, layout, design, functionality, and performance of the website. It is important for a website to be user-friendly because customers …
Before we get started about reviews here are a few fantastic facts: Online reviews are the best way for potential clients or customers to know what you are about. If people are happy with the goods or services that you offer, then they will be sure to leave you a positive review. However, if they …
This article is part of a series of articles from atmosol on eCommerce conversion optimization. This article focuses on optimizing the user journey. Today’s eCommerce users are pampered by the excellent user experience provided by leading retailers and will shop elsewhere if your site can’t compete at the same level. Let’s look at some user …
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Website heatmaps are a great tool to optimize conversion on your eCommerce store. These tools record and enable store owners to visualize user activity on the store . It creates a heatmap of where the user hovered, clicked, and stayed the most to help improve the User Interface and Experience (UI/UX).Heatmaps give deep insights into …
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Before we start with Website Speed Optimization 101… This article is part of a series of articles from atmosol on eCommerce conversion optimization focusing on website speed. Google gives it a high priority when deciding the website’s place in search results. It’s also known to have a significant impact on conversion, but don’t take just our …
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